Small dealers, with less than 7,500 website sessions/month Only 18% of car dealerships list price or conditional price for their entire inventory.Īverage Number of Vehicles Listed on a Dealership’s Website Each Month.The average car dealer removes (-54) new vehicles and (-108) used vehicles from their website each month.The average car dealer adds (+68) new vehicles and (+89) used vehicles to their website each month.The average car dealer has 279 new vehicles and 317 used vehicles live on their website each month.Segmented by size, here is your inside look at how pricing and online inventory is handled by small, medium, large, and luxury car dealerships:
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Review the insights and download the complete infographic below.ĭo you know how your new and used inventory compares to dealers of your size? How about within your state and against neighboring states? To stand out from the crowd in the auto market, it’s important to know how your pricing and inventory stacks up against the competition. These sales and marketing benchmarks can be used to guide your strategy and set the course for 2020. We analyzed Foureyes data from more than 370 million website visits and thousands of automotive dealerships across the country over the last year (November 2018 - 2019) to report on trends and key performance indicators for the automotive industry. See how your dealership stacks up against the competition and use these auto industry benchmarks to develop a marketing and sales strategy for the new year. GM is going to rapidly expand its EV lineup in the coming years, starting with the Cadillac Lyriq in the coming months.Start the new year off strong by reviewing your sales performance and creating 2020 goals.
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GM has its SuperCruise suite of advanced driver-assist features, and it might be looking to add to it with some features similar to what you can find in Tesla’s Full Self-Driving package, like Smart Summon. In fact, the sedan was driving by itself to another person nearby.
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Critically, the Tesla sedan did not have a driver onboard when these photos were taken.
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The Tesla Model 3 sedan is finished in white and includes a GM vehicle inventory barcode on the rear bumper, as well as Michigan manufacturer license plates. These photos were captured near a GM testing facility.
In the case of the Model 3, GM Authority reports that it was spotted testing the Smart Summon feature: Both Tesla vehicles were spotted near GM testing facilities in Michigan. Now in the space of just a few days, GM has been spotted benchmarking both the Tesla Model S Plaid and the Model 3 – via GM Authority. GM hasn’t been spotted benchmarking Tesla vehicles as much, but it has certainly been involved in similar tactics.īack in 2019, Steve Carlisle, who at the time was the head of the Cadillac brand and now is in charge of the North American market for GM, said that the company was ‘obsessively’ benchmarking Tesla. Tesla vehicles have also made their way to Michigan to be tested by “the big 3,” or what used to be known as “the big 3.” In 2016, Ford paid a $55,000 premium to buy one of the first Tesla Model Xs and benchmark it. Mercedes-Benz famously benchmarked and dismantled a Tesla Model X in the weirdest way ahead of launching its own electric SUV. Porsche was often spotted benchmarking Tesla’s vehicles. Benchmarking involves acquiring a Tesla vehicle and either dismantling it to inspect and learn from its sub-system or testing it on the road to benchmark the performance. Tesla has had a lead in electric vehicles for a long time, which made its vehicles popular for other automakers to benchmark as they develop their own EV programs. The latter appeared to be in order to test Tesla’s Summon feature. GM has been spotted benchmarking a Tesla Model S Plaid and Model 3.
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